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Writer's pictureNoel Torres

Achieving Balance: How to Shift from Working In to Working On Your Business


As a small business CEO, do you find yourself constantly bogged down by the day-to-day operations of your company? If you answered yes, you're not alone. Many CEOs need help with this challenge, hindering their business's growth potential. This article will discuss practical strategies to help break free from this cycle and lead your business toward success.

1. Prioritize Strategic Thinking:

Example: Block a few hours weekly to sit down and think about the big picture. Ask questions like, "Where do I see my business in five years?" or "What new markets can we tap into?" This dedicated time can help you identify growth opportunities and create a roadmap for your business.


2. Set Boundaries:

Example: Instead of personally handling every customer complaint, empower your customer service team to resolve common issues within established guidelines. Reserve your time for handling complex or strategic matters that require your expertise.


3. Seek External Perspectives:

Example: Connect with a business mentor or coach who can offer fresh insights and advice. Discuss challenges you face and explore new strategies together. They can hold you accountable for making the necessary changes.

4. Measure Progress:


Example: Identify key performance indicators (KPIs) that align with your business goals. For instance, if your goal is to expand into a new market, track metrics like market penetration, customer acquisition costs, and revenue growth. Regularly review these metrics to gauge your progress and make adjustments as needed.


Breaking free from the cycle of constantly working in your business takes commitment and patience. Change won't happen overnight, but each step you take will bring you closer to becoming a more strategic and practical CEO.

By prioritizing strategic thinking, setting clear boundaries, seeking external perspectives, and measuring your Progress, you'll gradually shift from being trapped in the day-to-day operations to leading your business with vision and purpose.

Remember, your associates may have visions, but aligning everyone with a shared purpose and direction for your company is crucial. This alignment will help your business grow while allowing you to fulfill your role as CEO more effectively.


So, are you ready to take action and make the shift? Start today by implementing these strategies and watch your business thrive with you at the helm.




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